About Us

Welcome to our little world of cuteness! ♡

We are a family-owned shop based in Sacramento, California, bringing together all things cute, collectible, and magical! At HobbyLand, we specialize in licensed merchandise from your favorite brands, including Sanrio, Disney, Tokidoki, and more — featuring blind boxes, plushies, figurines, kawaii collectibles, and so much more.

Our shop was created from a love of cute characters and the excitement of discovering that perfect collectible that makes your heart smile. Whether you are searching for your favorite Sanrio friend, a surprise blind box, or a special gift, we hope our shop feels like a happy place filled with smiles, nostalgia, and adorable treasures.

Our passion for kawaii culture began with our love for Hello Kitty and the magical worlds of Sanrio and Disney. From visiting Puroland and experiencing the joy, sweetness, and charm of our favorite Sanrio characters to creating unforgettable memories at Disneyland, these magical places inspired us to bring a little bit of that happiness home to our community.

The name HobbyLand was inspired by our love for both Puroland and Disneyland — places filled with wonder, happiness, and unforgettable memories. We wanted to create a space that captures that same magical feeling, where people of all ages can discover something special, feel nostalgic, and leave with a smile.

We carefully select products we truly love and are always excited to bring new arrivals and adorable finds to our community. As a family-owned business, every visit, order, and kind word means the world to us, and we are incredibly grateful for your support.

Thank you for being part of our kawaii journey and supporting our small shop. We can’t wait to help you find your next favorite treasure! ✨�'�